Product Packaging

Thursday, June 12, 2008

Packaging of products in the US seems to more often have multiple languages on them.  English (of course) and often Spanish, sometimes French.  I know when I buy electronic stuff, the manuals are also printed with several languages. 

The benifits?  Lower costs, less package design, one box or book or package that can be used in many different locations.  Makes sense...

Here in Europe, with all of these countries pressed together in such a relatively small area, it would make sense that the multi-language packaging would occur.  Still, I found one product that seems to have taken it to extremes.  22 sepaarate languages...all on one little package. And what is that product?

Cotton Sticks.

You know, Q-Tips, cotton swabs, those little sticks with cotton on the end that you stick in your ear to clean it.  22 languages to tell us that these are "Cotton Sticks", when the package is clear and you can SEE what they are.  I'm not sure that ANYTHING is needed on the package, but maybe they didn't want to leave anyone out.  An all-inclusive warm fuzzy feeling....

I can't even figure out what half these languages are....

One point to note...English is identified with the country code of GB.  Great Britian.  I feel a bit left out... guess that "all-inclusive" feeling doesn't apply to the US.

Kidding..really....



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